Alphabet’s Android, the most popular smartphone platform in the world, permitted this as far back as 2010, paving the way for apps like SwiftKey and competitor Swype, which uses gestures and swipes rather than taps to input text, developed by Nuance Communications. Prior to this, developers were not allowed to replace the default keyboard on the iPhone or iPad. The market for third-party keyboards became more attractive to software makers since Apple first allowed such products to be installed directly into its iOS mobile operating system in 2014. “The news that SwiftKey is to join the Microsoft family is a tremendous achievement for this innovative young business and further highlights the UK as a thriving global hub for entrepreneurship." “It was clear to us when we met them back in 2010, that they had found an opportunity to build an incredibly exciting and global business that could scale quickly," said Alex Macpherson, head of London-based Octopus Ventures, which previously backed SwiftKey along with Accel Partners and Index Ventures.
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